Goodwin theory

Goodwin suggested that visual and illustration of a music video should match up with the beat and the music. In Gin Wigmore’s music video of “Black Sheep”, it has supported Goodwin theory with the matching up of beat and visual. When the song represents the sound of two drops, either hands or feets are represented visually with a move of clapping or stepping. Scenes change through the change of the song, different parts of the music are revealed with different locations and with what the artist, the actress is doing. Adding on, lip moving is revealed with the lyric of the music, therefore created a connection and match up between the visual and the beat.