Conventions

Hip hop genre is loud, energetic, melodic, and has steady beats. It contains rapping, beatboxing and breakdancing in the music video.

Indie genre is edited to the beat of the song. Effects are commonly used to reflect the mood and feeling of the video.

Pop genre usually has a link between the lyrics and the representation of the scene.

Artist is usually represented as the actor in the song therefore the audience remembers both the song and the artist.

Rock genre usually uses a colour palette with realistic style and black and white to represent the old fashion of rock, passion with red, rebellious, irony and exploring feeling with black and white, Facial expression and movement of the body are highly represented in rock music videos to represent their passion, rhythm, and their vibe. Hand horns represented with Index finger up, middle fingers down, pinky up, thumb in: this is the standard rock 'n' roll salute.